Luxury brands expand entry-level handbag options

Luxury houses are introducing more affordable handbags to attract value-conscious shoppers.

Brands including Gucci, Dior and Chanel have launched new lines priced below their typical medians. Examples include Gucci’s Lunetta bags under $1,150 and Chanel’s Mini Flap styles starting at around $4,000. These moves aim to broaden access without harming exclusivity perceptions.

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