Las marcas de lujo amplían sus opciones de bolsos de entrada

Las casas de lujo están introduciendo bolsos más asequibles para atraer a compradores conscientes del valor.

Marcas como Gucci, Dior y Chanel han lanzado nuevas líneas con precios por debajo de sus medianas habituales. Algunos ejemplos incluyen los bolsos Lunetta de Gucci por menos de 1.150 dólares y los modelos Mini Flap de Chanel, que comienzan alrededor de los 4.000 dólares. Estas medidas buscan ampliar el acceso sin dañar la percepción de exclusividad.

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