Magenta TV's viewership rose from 70 million to over 200 million. The increase occurred between the 2024 European Championship and the 2026 World Cup.
Telekom has recorded clear success with Magenta TV. The service attracts customers to broadband and mobile offerings.
Companies like Telekom and Amazon can cross-finance streaming losses. This sets them apart from traditional media companies.
Public broadcasters such as ARD and ZDF as well as private providers like RTL and ProSieben could face pressure. Cooperations may become necessary.