Magenta TV tredubblar tittarsiffrorna under VM 2026

Svenska

Magenta TV:s tittarsiffror ökade från 70 miljoner till över 200 miljoner. Ökningen skedde mellan Europamästerskapet 2024 och världsmästerskapet 2026.

Telekom har noterat en tydlig framgång med Magenta TV. Tjänsten lockar kunder till bredbands- och mobilabonnemang.

Företag som Telekom och Amazon kan korsfinansiera förluster inom streaming. Detta skiljer dem från traditionella mediebolag.

Public service-bolag som ARD och ZDF samt privata aktörer som RTL och ProSieben kan komma att pressas. Samarbeten kan bli nödvändiga.

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