Randy Pitchford faces backlash over AI-generated image

Gearbox Entertainment CEO Randy Pitchford drew criticism from Borderlands 4 fans after sharing an AI-generated image on X. He responded by outlining the studio's policy banning AI in customer-facing work. The post followed suspicions that recent patch notes were AI-written.

Randy Pitchford, co-founder and studio head of Gearbox Entertainment, posted an AI-generated 'selfie' on X on May 3, 2026. The image depicted ChatGPT as if it worked at Gearbox, prompted during personal experimentation with friends. He clarified that the background words were unprompted and unrelated to reality, using his personal phone isolated from work systems. (Image: https://t.co/tXHDeS3yDr)

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Take-Two Interactive CEO Strauss Zelnick has reiterated that AI cannot produce massive hits like Grand Theft Auto 6, calling the notion laughable. In a recent interview, he emphasized the need for human creativity despite AI's potential to assist in asset creation. Zelnick expressed surprise at market reactions to AI tools like Google's Genie.

Sam Altman, CEO of OpenAI, has apologized to the Tumbler Ridge community in Canada for not alerting police to the shooter's disturbing ChatGPT interactions. In a letter published Friday, he expressed deep regret over the February tragedy. OpenAI had suspended Jesse Van Rootselaar's account eight months prior.

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Developer Pearl Abyss has acknowledged using generative AI tools for early-stage 2D visual props in Crimson Desert, stating they intended to replace them before release. The studio apologised for unintentionally including some in the final version and for lacking transparency. It plans to audit assets and roll out replacements via patches.

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