Gearbox Entertainment CEO Randy Pitchford drew criticism from Borderlands 4 fans after sharing an AI-generated image on X. He responded by outlining the studio's policy banning AI in customer-facing work. The post followed suspicions that recent patch notes were AI-written.
Randy Pitchford, co-founder and studio head of Gearbox Entertainment, posted an AI-generated 'selfie' on X on May 3, 2026. The image depicted ChatGPT as if it worked at Gearbox, prompted during personal experimentation with friends. He clarified that the background words were unprompted and unrelated to reality, using his personal phone isolated from work systems. (Image: https://t.co/tXHDeS3yDr)
