日本7-Eleven成立合资公司,开展数字标牌广告业务

日本7-Eleven与电通集团(Dentsu Group Inc.)及CyberAgent Inc.成立了一家合资公司,旨在利用购买数据在其门店投放数字广告。

这家名为Seven-Eleven Ad Connect的新公司于6月11日正式宣布成立。该公司计划在日本7-Eleven便利店内的数字标牌上投放精准广告。

该系统将利用客户购买信息来筛选并展示相应的广告。电通集团和CyberAgent Inc.是该合资项目的其他合作伙伴。

此次合资旨在拓展零售连锁门店网络内的数字广告机会。

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