Tesla ends Cybertruck AWD introductory pricing, extends deliveries amid demand surge

Following the end of a short-lived lease promotion, Tesla raised the US price of its entry-level Cybertruck All-Wheel Drive from around $60,000 to $70,000 effective March 1, 2026, just 10 days after launch. High demand has pushed deliveries into late 2026 or 2027.

Tesla's Dual Motor All-Wheel Drive Cybertruck, launched February 19-20, 2026, as a more affordable option below $62,000 with a special $699/month lease (detailed in prior coverage), saw its introductory period end abruptly. CEO Elon Musk had warned on X of the temporary pricing, and on March 1, the purchase price rose approximately 17% to around $70,000, with leasing removed for this trim and updated to $849/month on higher Premium AWD models.

Electrek criticized the tactic: “By announcing that the price will go up in 10 days, you create urgency that inflates demand. Then you point to that inflated demand to justify the price increase. It’s a self-fulfilling prophecy.” Delivery estimates now extend to September-October 2026 or 2027, up from June, reflecting order surges.

The AWD variant includes dual motors, 325-mile range, adaptive suspension, powered tonneau, and Powershare V2X outlets—improvements over the discontinued rear-wheel-drive model at a similar price point. This exceeds 2019 promises of $49,900 for dual-motor (300+ miles) and $69,900 for tri-motor (500 miles), now $99,990. Cybertruck 2025 sales were 20,200 units, below targets.

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Tesla Cybertruck Dual Motor AWD with price hike from $59,990 to $69,990 after 10-day offer ends, showroom scene.
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Tesla raises Cybertruck Dual Motor AWD price to $69,990 as 10-day introductory offer ends

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Tesla has increased the price of its entry-level Cybertruck Dual Motor All-Wheel Drive from $59,990 to $69,990 effective March 1, 2026—just 10 days after launch—following CEO Elon Musk's announcement of temporary pricing amid strong demand pushing deliveries to 2027. The company also discontinued the lease option for this trim, further distancing current prices from 2019 promises.

Tesla has pushed back the estimated delivery for new orders of its Cybertruck Dual Motor All-Wheel Drive variant to September-October 2026, from an initial June timeline. The company also plans to raise the price after February 28, following strong initial demand for the sub-$60,000 model. This development comes amid ongoing efforts to boost sales of the electric pickup.

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Tesla introduced a Dual Motor All-Wheel Drive base Cybertruck at $59,990—a $20,000 cut from the $79,240 premium AWD trim—available only until February 28, 2026, alongside a Cyberbeast reduction to $99,240. Amid 2025 sales of 20,237 units (down 48% YoY), strong demand has pushed U.S. deliveries to April 2027, as CEO Elon Musk noted future pricing will depend on this period.

Tesla has updated its Full Self-Driving (Supervised) transfer program, requiring new vehicle delivery by March 31, 2026, to qualify—a shift from prior order-placement criteria. This change, announced February 27 and refined on support pages, impacts Cybertruck Dual-Motor All-Wheel Drive buyers facing 2026-2027 deliveries and a recent price hike from $59,990 to $69,990, frustrating owners hoping to transfer $8,000+ software licenses.

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Tesla kicked off Cybertruck deliveries in the United Arab Emirates on January 21, 2026, handing over around 63 vehicles at a Dubai launch event. This marks the electric pickup's entry into the Middle East after initial deliveries in South Korea, even as US sales continue to slump—as detailed in prior coverage—and regulatory hurdles block Europe.

Tesla shares fell approximately 2.6% to around $392 in early trading on March 2, 2026, amid rising oil prices from Middle East tensions and mixed European sales data. The decline followed a Cybertruck price increase to $69,990 for the dual-motor all-wheel-drive model. Investors weighed these factors against ongoing demand concerns in key markets.

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Following its January announcement to end Model S and Model X production in Q2 2026, Tesla has removed these models from its U.S. referral program and adjusted Cybertruck incentives, shifting from cash discounts to Full Self-Driving trials to prioritize software adoption.

 

 

 

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