WWE filed a new trademark for "Tribal Chief" on July 2. The term is the nickname of current World Heavyweight Champion Roman Reigns. The filing covers a wide range of merchandise including clothing and championship belts.
The trademark application was submitted to the USPTO. It lists items such as tops, jackets, footwear, headwear, and championship trophy belts.
Reigns regained the World Heavyweight Championship by defeating CM Punk at WrestleMania 42. He is scheduled to defend the title against Seth Rollins at WWE SummerSlam next month in Minneapolis.
The Bloodline storyline has continued with the return of Jimmy and Jey Uso along with Jacob Fatu. WWE plans to feature the group as a top storyline into 2027.
