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PlayStation CEO presenting AI tools for game development during earnings call, with visuals of animation and PS5 challenges.
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PlayStation outlines AI tools to boost game development

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Sony executives detailed new uses for generative AI during the company's earnings call on May 8. PlayStation CEO Hideaki Nishino described tools that speed up animation and personalization on the platform. The remarks came alongside forecasts of lower PS5 sales due to memory shortages.

Hyung-tae Kim, CEO of South Korean studio Shift Up and director of Stellar Blade, stated that generative AI is essential for competing with large Chinese teams in game development. Speaking at a national economic conference, Kim highlighted the disparity in team sizes and argued AI could enable one person to do the work of 100. The comments come as Shift Up develops a sequel to its successful 2024 action game.

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