Take-Two Interactive

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Take-Two Interactive's shares fell 7.9% on January 31, 2026, following Google's unveiling of Project Genie, an AI tool for generating interactive worlds. The decline occurred ahead of the company's fiscal third-quarter earnings report scheduled for February 3. Investors are concerned about AI's potential impact on game development.

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An analyst has suggested that Take-Two Interactive consider raising the price of Grand Theft Auto VI due to its immense hype. While standard editions may reach $80, deluxe versions could exceed $100. The game is scheduled for release in November 2026 on PlayStation 5 and Xbox Series X|S.

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