World of Frozen
Disney Adventure World opens with World of Frozen at capacity
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Disney Adventure World, the reimagined Walt Disney Studios Park at Disneyland Paris Resort, welcomed its first public guests on March 29, 2026. The new World of Frozen land reached maximum capacity by 10:30 a.m., forcing cast members to turn away crowds of fans. Long wait times and a sold-out digital standby pass system highlighted the overwhelming demand.
Following its debut at Disneyland Paris, Walt Disney Imagineering will deploy advanced walking Olaf animatronics from Frozen to Disney World, Disneyland, and parks worldwide, including Cruise Line ships. Senior VP Kyle Laughlin announced the rollout for interactive photo ops, powered by AI reinforcement learning.
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The new World of Frozen area at Disneyland Paris reached maximum capacity just hours into its opening day on March 31, prompting crowd management measures. Footage showed guests rushing into the land, with one incident nearly resulting in a trampling. Officials directed visitors to other park areas via app notifications.
Disneyland Paris released its first official advertisement for the upcoming Disney Adventure World rebrand on March 12, 2026. The ad highlights new attractions like World of Frozen while notably excluding several existing rides, sparking fan discussions. The rebrand from Walt Disney Studios Park is set for March 29.