Boy band ONF has signed an exclusive contract with KI Entertainment, marking a new chapter in their career. Member U will now perform under the stage name Yuto. The agency plans to provide comprehensive support for the group's activities.
On March 5, 2026, KI Entertainment announced that it has signed an exclusive contract with the boy band ONF, according to reports from multiple outlets. The partnership is described as going beyond a typical artist-management agreement, allowing the members to take an active role in shaping their activities. In its official statement, the agency explained that the collaboration enables ONF to participate directly in the planning and production process as primary creators, supporting the group's artistic direction while involving them in developing music and content.
KI Entertainment also revealed that it has acquired all trademarks and intellectual property rights related to ONF from the group's previous company. This ensures that the members can continue promoting under the name ONF, maintaining the team's established identity. The agency stated it plans to offer comprehensive and systematic support across all of the group's activities and work alongside the members as a reliable partner. The company expressed hope that this new beginning will be a meaningful step forward for both KI Entertainment and ONF as they develop the group's unique musical color and identity.
Following the announcement, ONF released a motion video featuring the group's official logo through their social media channels. The band also unveiled new profile photos for the team and each member, signaling the start of activities under the new agency.
In a separate notice, KI Entertainment announced that member U will change his stage name to Yuto, his real name, beginning March 5, 2026. This decision came after discussions and in respect of the artist's wishes. The agency asked fans to show continued interest and support for Yuto and ONF as they embark on this new chapter.
One source noted that KI Entertainment intends to provide full support for ONF's new album, though details on the release were not specified.
