Audemars Piguet returned to Watches and Wonders in Geneva after a seven-year absence, presenting an immersive House of Wonders experience instead of new watch models. The exhibition highlights the brand's 150-year history, craftsmanship, and a new bespoke program, Atelier des Établisseurs. CEO Ilaria Resta emphasized making high-end watchmaking inclusive and culturally relevant.
Audemars Piguet made a strong comeback at Watches and Wonders 2026 in Geneva with the House of Wonders, immersing visitors in its heritage from the Vallée de Joux. Rather than unveiling novelties—already revealed at the AP Social Club—the brand showcased its vision for high horology through guided tours, hands-on demonstrations, historical vaults, and displays of movement development, including a working prototype of the caliber 8100 chronograph for the Royal Oak “Jumbo” Extra-Thin Selfwinding Flying Tourbillon Chronograph RD#5. Visitors could strap on pieces like the blue ceramic Royal Oak QP for photos and tests, with experts explaining the inner workings.
The new Atelier des Établisseurs revives the 18th-century établissage system, where independent artisans craft components for assembly. On display were three bespoke creations: the organic, gem-like Galets wristwatch; the geometric Nomade desk clock; and the opulent Peacock secret watch. Sketches and prototypes illustrated the collaborative process with engravers and gemsetters.
CEO Ilaria Resta advocated for inclusive watchmaking as a cultural phenomenon to attract young talent, stressing openness, experiential engagement, innovation, and artistry beyond ownership. A kids' area, Les Petits Horlogers, featured oversized watch parts to inspire future watchmakers. Officials see this as promoting Swiss watchmaking's value amid industry needs for skilled workers. Audemars Piguet plans to continue this educational focus at future events like Watches and Wonders 2027.