Colombian brands launch t-shirts inspired by national team

Several national brands presented garments inspired by the Colombian national team ahead of the upcoming world cup. The collections feature designs ranging from 1990s retro aesthetics to motifs drawn from local folklore and nature.

Brands Agua Bendita, True, Sandia Market, Maaji, Vivant, Rockgotá, Mompossina, Esto es Quindío, Mishka and Ámbar joined the trend. Their proposals reinterpret the tricolor colors using jacquard fabrics, embroidery and prints of orchids, capybaras and jaguars.

Prices range from 84,900 to 430,000 pesos. Agua Bendita offers the most expensive pieces, between 390,000 and 430,000 pesos, while Ámbar and Mishka provide more accessible options starting at 84,900 pesos.

True stands out for its inspiration from 1990s sports fashion with retro typography. Other labels such as Rockgotá and Mompossina incorporate tropical and folkloric elements to link football passion with everyday life.

These collections show how Colombian fashion uses football as a bridge to national identity, according to the companies themselves.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Adidas Originals and designer Willy Chavarria have launched a collaborative capsule collection for the Mexican national football team ahead of the 2026 FIFA World Cup. The line, titled “Comienza Con El Sueño,” blends apparel and footwear with Mexican motifs and Chavarria’s signature style. It will be available starting June 10.

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Fashion brand Cher released a capsule collection of t-shirts, caps and accessories inspired by Argentine football culture, in collaboration with Aggiornamento, days before the 2026 World Cup.

The official Panini album for the 2026 World Cup in the United States, Mexico, and Canada went on sale in Colombia on May 1. The launch took place at Bogotá's El Campín stadium, bringing together sports and entertainment figures. This edition marks a milestone as the first held in a stadium.

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Nike has offered an early in-store preview of its upcoming X2 World Cup collection featuring collaborations with Palace, Jacquemus and the Virgil Abloh Archive. The three capsules focus on football-inspired apparel and footwear ahead of a global launch.

Thousands of fans attended the 2026 FIFA World Cup inauguration at Estadio Ciudad de México, where Mexico defeated South Africa 2-0. Attendees reported high expenses on tickets, drinks and food.

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Grupo Aval and Visa announced the opening of spaces and activities for the FIFA World Cup 2026 in several Colombian cities.

 

 

 

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