Colombian brands launch t-shirts inspired by national team

Several national brands presented garments inspired by the Colombian national team ahead of the upcoming world cup. The collections feature designs ranging from 1990s retro aesthetics to motifs drawn from local folklore and nature.

Brands Agua Bendita, True, Sandia Market, Maaji, Vivant, Rockgotá, Mompossina, Esto es Quindío, Mishka and Ámbar joined the trend. Their proposals reinterpret the tricolor colors using jacquard fabrics, embroidery and prints of orchids, capybaras and jaguars.

Prices range from 84,900 to 430,000 pesos. Agua Bendita offers the most expensive pieces, between 390,000 and 430,000 pesos, while Ámbar and Mishka provide more accessible options starting at 84,900 pesos.

True stands out for its inspiration from 1990s sports fashion with retro typography. Other labels such as Rockgotá and Mompossina incorporate tropical and folkloric elements to link football passion with everyday life.

These collections show how Colombian fashion uses football as a bridge to national identity, according to the companies themselves.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Adidas and the Colombian Football Federation unveiled the new away kit for Colombia's national team for the 2026 FIFA World Cup. The design draws inspiration from the Pacific Ocean and Caribbean Sea, featuring blue tones and green details. The garment includes high-performance technology and will be available from March 20, 2026.

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Adidas Originals and designer Willy Chavarria have launched a collaborative capsule collection for the Mexican national football team ahead of the 2026 FIFA World Cup. The line, titled “Comienza Con El Sueño,” blends apparel and footwear with Mexican motifs and Chavarria’s signature style. It will be available starting June 10.

4AD has released a capsule collection of football jerseys and scarves inspired by its classic releases, in collaboration with New York brand Full Kit.

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Estimates suggest 80,000 to 120,000 Colombians will travel to the 2026 FIFA World Cup venues in Mexico, the United States, and Canada, according to Littio projections. The Colombia vs. Portugal match in Miami is the most sought-after, with over 500 million global ticket requests. Travel reservations have risen 55% from the previous year.

As part of its expanding Jordan Brand x Brazil 2026 World Cup collection, Nike has unveiled the Air Jordan 3 Retro 'Brazil' lifestyle sneaker. Inspired by Brazil's national football team's away kits, it features rich blue leather uppers, a bright pink tongue, and yellow sole. The shoe launches May 16 via the SNKRS app for $225.

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Adidas and Coca-Cola have released a new collection of footwear and apparel, marking their first collaboration in 24 years.

 

 

 

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