Massimo Giorgetti unveiled the MSGM Spring 2027 Menswear collection at Ordet art gallery in Milan. The presentation combined fashion with a commissioned video installation by artist P. Staff.
Giorgetti, who has long supported the Milan venue as its principal patron, used the space to highlight connections between his work and contemporary art.
The collection adopted a unisex approach, with every garment offered in two fits. It drew from preppy and collegiate themes through items such as rugby polos, striped shirts, roomy tailoring, and sporty staples.
An immersive film titled Hevn, remixed by Los Angeles artist P. Staff, played throughout the venue and surrounded the displays. The upbeat designs emphasized color and lightness.