Microsoft has increased prices across its Surface PC lineup, with some models rising by up to $500, citing higher memory and component costs. The changes, now live on the Microsoft Store, affect current-generation hardware originally launched in 2024. Officials blame the hikes on a persistent RAM chip shortage driven by demand from AI data centers.
Microsoft quietly updated prices for its Surface laptops and tablets on the Microsoft Store, with increases expected to appear at retailers soon. A spokesperson told CNET: “Due to recent increases in memory and component costs, Surface is updating prices on Microsoft.com for its current-generation hardware portfolio. We remain committed to delivering value to customers and partners while upholding our standards for quality and innovation.” As first reported by Windows Central, no new sub-$1,000 models are available anymore, pushing entry-level prices higher than at launch two years ago. The 2024 Surface lineup marked Microsoft's shift to Arm-based processors like Snapdragon X Elite, replacing Intel and AMD chips in flagships. Current starting prices include the 15-inch Surface Laptop 7 at $1,600, up from $1,300 at 2024 launch; the 13-inch Surface Laptop at $1,150, from $899; the 12-inch Surface Pro at $1,050, originally $799 or $800; and the 13-inch Surface Pro at $1,500, from $1,000. The hikes stem from a broader RAM shortage, as AI data centers consume vast quantities of chips. Samsung raised prices on phones and tablets this week, while Apple listed some configurations as sold out. Micron closed its consumer Crucial brand to prioritize AI production, and suppliers like SK Hynix predict shortages lasting through the decade.
