The DFB is targeting the expanding US soccer market. Through a switch to Nike and a football house in New York the association aims to tap into the billion-dollar sector. At an event in New York Thomas Müller encountered hundreds of fans.
Several hundred fans crowded into a hall in New York on Wednesday evening. They wore jerseys of Germany, England and the USA while enjoying German beer and snacks.
Thomas Müller appeared as the main attraction. Fans chanted his name, prompting him to explain the correct pronunciation with the umlaut.
Soccer's popularity is growing rapidly in the USA. The World Cup is additionally bringing German football into focus in the world's largest sports market.
