The CVC-backed Global Sport Group is close to acquiring a majority stake in US-based Equine Network for $300m, marking its first new league investment. This deal expands GSG's portfolio into equestrian sports, which has seen rising interest in the American market. The agreement could be announced in the coming days.
Global Sport Group (GSG), a sports investment vehicle supported by CVC Capital Partners, is on the verge of finalizing a $300m transaction to purchase a majority stake in Equine Network, a prominent US equestrian sports operator. This move represents GSG's initial league acquisition since its formation and aims to bolster its presence in the fast-expanding American sports sector.
Equine Network, led by chief executive Tom Winsor, manages 40 owned competitions and oversees more than 800 third-party events. These include diverse activities such as team roping rodeo and showjumping tournaments, with substantial prize money—sometimes totaling tens of millions of dollars—distributed to participants. The league has capitalized on increasing spectator and participant engagement in equestrian sports across the US.
GSG, chaired by former BT executive Marc Allera, already holds investments in several high-profile sports properties. These encompass stakes in Premiership Rugby, the commercial rights to Spain's La Liga, women's professional tennis, Six Nations Rugby, the top divisions of French and Spanish football, and international volleyball. The Equine Network deal aligns with GSG's strategy to leverage its network of sports executives for advancements in technology, fan engagement, sponsorships, and data services.
This acquisition comes amid preparations for significant funding, including a €2.7bn debt refinancing and discussions with private equity investors to fuel further growth. CVC, known for its profitable exit from Formula One, views GSG as a platform to sustain long-term involvement in global sports while exploring options like a minority stake sale or an initial public offering. The assets under GSG will maintain their independence, allowing focused development in a landscape where private capital increasingly targets sports leagues and events for commercial potential.
