LIV Golf has partnered with sports prediction market Novig for branding on player kits during the first major championship of 2026, set for April 9-12. The deal features Novig logos on the left sleeves of seven players, including major winners Jon Rahm and Dustin Johnson. Additional activations include social content and a contest with a $500,000 prize pool.
NEW YORK -- LIV Golf announced a strategic partnership with Novig on Tuesday, marking the first time a prediction market will activate at a live professional golf event. The collaboration places Novig branding on the left sleeve of seven LIV Golf players during the season's first major championship window from April 9-12. The players are 4Aces GC Captain Dustin Johnson, Fireballs GC Captain Sergio Garcia, Legion XIII Captain Jon Rahm, Ripper GC Captain Cameron Smith, Legion XIII's Tyrrell Hatton and Tom McKibbin, and Southern Guards GC's Charl Schwartzel. These athletes collectively hold seven major titles and carry momentum from LIV Golf's early season events. Chad Biggs, LIV Golf's EVP of Global Sponsorship & Activation, said, “This collaboration demonstrates how we’re evolving traditional partnership models and creating new ways for brands to connect with the broader golf ecosystem.” The partnership extends beyond uniforms with a social-driven content series and player-focused posts leading into the tournament. Novig will launch special markets for traders to engage with golf storylines, particularly those involving LIV players. A contest offers a 500,000 Novig Cash prize pool, where fans trade daily on the tournament winner for a share, plus one winner receives a Novig Blue Blazer from a LIV Golf player. Jacob Fortinsky, Novig's co-founder and CEO, stated, “Novig is a place where winners are welcome—and LIV Golf’s roster is filled with winners, including former champions of the most prestigious tournament in golf—so this partnership was a natural fit.” Novig operates a commission-free, peer-to-peer prediction platform.
