Government data shows that outbound online sales by South Korean businesses reached a record 3.02 trillion won in 2025, marking the third consecutive year of growth. This represents a 16.4 percent increase from the previous year. Sales rose notably in the United States and China, but fell in ASEAN countries.
Online sales of South Korean products in overseas markets reached a record 3.02 trillion won (US$2.09 billion) in 2025, up 16.4 percent from the year before, according to data from the Ministry of Data and Statistics released on Monday. This marks the third straight year of increases since 2023.
By region, sales to the United States grew 26.3 percent year-on-year, while those to China rose 10.9 percent. However, sales to the 10 ASEAN member countries declined 4.4 percent.
In terms of product categories, food and beverage sales surged 49.2 percent to 112.9 billion won, the highest since statistical standards were revised in 2017. Cosmetics sales increased 20.4 percent, and sales of albums, videos, and musical instruments rose 7 percent.
The figures highlight the expanding reach of South Korean e-commerce abroad, with particular strength in food and beverages as well as cosmetics. The government data underscores steady growth in key export markets.
