Kraft Analytics Group (KAGR), linked to New England Patriots owner Robert Kraft, is providing advanced analytics and fan engagement tools as part of the newly announced Ollamani-General Atlantic alliance forming Grupo Águilas for Club América and Estadio Banorte, valued at $490 million. Kraft's net worth stands at $10.2 billion.
Following the December 23 announcement of the Ollamani-General Atlantic partnership—creating Grupo Águilas with Ollamani holding 51% and General Atlantic 49%, pending regulatory and shareholder approvals—Kraft enters via his firm KAGR. Focused on advanced analytics, fan experiences, and strategic consulting, KAGR will deploy tech tools to enhance data utilization and engagement across Club América's operations in Mexico and the US.
Robert Kraft, founder and CEO of the Kraft Group conglomerate, has a net worth of $10.2 billion as of December 23, 2025 (Bloomberg Billionaires Index, ranking #344, up 15.8% annually). His portfolio includes the NFL's New England Patriots (acquired 1994), MLS's New England Revolution, Gillette Stadium, Patriot Place developments, industrial firms like International Forest Products and Rand-Whitney, and over 100 VC/private equity investments.
Deal proceeds will distribute value to Ollamani shareholders per legal requirements, positioning the alliance for growth in sports, entertainment, and sustainability.
