The Watches and Wonders 2026 trade show in Geneva will run from April 14 to 20, marking its largest edition with 65 exhibiting brands. Audemars Piguet joins as a major new participant alongside 10 other newcomers. An expanded city-wide program will include jazz collaborations and watchmaking workshops.
Watches and Wonders 2026, described as the world's biggest watch trade show, is scheduled for Geneva from Tuesday, April 14, to Monday, April 20. The first four days, April 14 to 17, are reserved for industry professionals, including press and retailers, while public access opens from April 18 to 20 with available tickets.
A key highlight is the debut of Audemars Piguet at the fair, following its hiatus from major events like SIHH and Baselworld. This addition, alongside established names such as Patek Philippe, Vacheron Constantin, and Rolex, elevates the event's prestige. Eleven new brands in total will participate, including Behrens, Bianchet, B.R.M., Charles Girardier, Corum, Credor, Favre Leuba, L’Epée, March L.A.B., and Sinn, bringing the total to 65 exhibitors at the Palexpo exhibition centre.
The full list of brands includes A. Lange & Söhne, Alpina, Angelus, Armin Strom, Arnold & Son, Artya, Audemars Piguet, Baume & Mercier, Behrens, Bell & Ross, Bianchet, Bremont, B.R.M., Bulgari, Cartier, Chanel, Charles Girardier, Charriol, Chopard, Christiaan van der Klaauw, Chronoswiss, Corum, Credor, Cyrus Genève, Czapek & Cie, Eberhard & Co, Favre Leuba, Ferdinand Berthoud, Frederique Constant, Genus, Gerald Charles, Grand Seiko, Grönefeld, H. Moser & Cie, Hautlence, Hermès, Hublot, Hysek, HYT, IWC, Jaeger-LeCoultre, Kross Studio, Laurent Ferrier, L’Epée, Louis Moinet, March L.A.B., MeisterSinger, Montblanc, Nomos Glashütte, Norqain, Oris, Panerai, Parmigiani Fleurier, Patek Philippe, Pequignet, Piaget, Raymond Weil, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Sinn, Speake-Marin, TAG Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, and Zenith.
Beyond Palexpo, which is adjacent to Geneva airport, the event expands across the city. A new partnership with the Montreux Jazz Festival will feature a concept inspired by the iconic Montreux jazz club, open daily from 5 p.m. to 11 p.m. on Quai Général-Guisan. The Watchmaking Village at Pont de la Machine will serve as a hub for watchmaking education, workshops, and career opportunities through the Swiss Watchmaking Industry Employers’ Association, also launching guided tours. Additional activations, including a Thursday musical performance on the shore of Lac Leman, will engage the Genevan community.
