Over 1700 Steam Next Fest games disclose generative AI use

Steam Next Fest currently features 8700 participating games on the PC platform. Of these, 1704 carry a generative AI disclosure tag, representing about 20 percent of the total.

SteamDB data shows the scale of AI declarations required by the store. Steam mandates that developers disclose generative AI used in game development, though some efficiency applications may remain undeclared if not visible to players.

Sega recently addressed questions about its new Crazy Taxi title. Initial statements indicated generative AI created background assets, but later comments at Summer Game Fest limited its role to reference material only.

The technology continues to divide opinions in gaming circles. It features in titles such as Crimson Desert, and developer Embark has voiced support in connection with Arc Raiders.

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PlayStation CEO presenting AI tools for game development during earnings call, with visuals of animation and PS5 challenges.
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PlayStation outlines AI tools to boost game development

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Sony executives detailed new uses for generative AI during the company's earnings call on May 8. PlayStation CEO Hideaki Nishino described tools that speed up animation and personalization on the platform. The remarks came alongside forecasts of lower PS5 sales due to memory shortages.

Sega has clarified its use of generative AI during development of Crazy Taxi: World Tour following online criticism. Series creator Kenji Kanno said the technology served only as a reference tool for artists. The company emphasized that all final assets were created by humans.

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At the Game Developers Conference 2026 in San Francisco, generative AI tools drew mixed reactions, with demos from Google highlighting potential uses amid widespread developer skepticism. A recent industry report showed 52% of companies using the technology, but only 36% of workers incorporating it into their jobs, and 52% viewing it as harmful to the sector.

Code updates in Steam have revealed references to a potential 'SteamGPT' AI feature from Valve. The discovery suggests the tool could assist with anti-cheat efforts and customer support. Dataminer Gabe Follower found the mentions tied to account statistics and Trust Score metrics.

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A video from Game Informer captured an awkward moment at Summer Game Fest where Crystal Dynamics public relations staff stopped a follow-up question about generative AI use in Tomb Raider: Legacy of Atlantis.

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