Auto Avaliar, with Stellantis as majority shareholder, has launched the MAQ360 platform for trading used heavy machinery in Brazil. The market, estimated at up to R$ 30 billion, remains fragmented and undigitalized. The move aims to replicate the success of the company's automotive platform.
Auto Avaliar has launched MAQ360, a digital platform for buying and selling used and semi-new heavy machinery such as excavators, loaders, and backhoes. Stellantis, the automotive conglomerate behind brands like Fiat, Jeep, Peugeot, Citroën, Alfa Romeo, and Maserati, serves as majority shareholder. Operating in over 130 countries with a market value of about US$ 20 billion (R$ 104.7 billion), Stellantis holds 32.5% of Brazil's automotive market but ensures Auto Avaliar's independent management to avoid conflicts with clients from rival brands. The company likens the heavy machinery sector to the used car market in the early 2000s: fragmented, with low digitalization and no reference prices. Its automotive platform has facilitated 1.7 million transactions over the past decade, now targeting equipment for civil construction, mining, and infrastructure. Jonathan Pedro Butzke, head of machinery operations at Auto Avaliar, pointed to expansion potential in Latin America, where 60% of regional transactions occur in Brazil. Future features include price analysis tools, market data, and credit solutions. “Unlike the automotive market, machinery lacks a centralized registration system. Once they leave the factory, equipment history is often lost. We estimate that over 20 years, a machine may change hands four or five times, making it hard to track provenance, maintenance history, or even accidents,” Butzke stated.