Fans of Billie Eilish are turning cinema screenings into lively dance parties, moshing and jumping to her new 3D concert film *Hit Me Hard and Soft: The Tour (Live in 3D)*—co-directed with James Cameron, following recent trailers and production announcements. Eilish encouraged the behavior at the film's London premiere, apologizing to theaters in advance. The film hits cinemas on May 8.
Social media clips from early screenings show fans gathering near screens, dancing, jumping, and waving phone flashlights like at a live gig. Posts from accounts including Cinesque on May 1 and Pop Crave on April 30 captured the frenzy, with one noting fans went “full concert mode.” A Brazilian fan account reported Eilish being escorted out after an early screening amid the excitement, shouting “Eu amo vocês!” to the crowd on April 28. At the London premiere, Eilish urged audiences to treat screenings like concerts. “I want singing along, I want screaming, I want standing up, I want running around,” she told Capital. “I’m sorry to the theatres.” She referenced past fan videos of moshing in theater front areas, calling it her favorite part.