Newly uncovered emails from Blake Lively's Betty Booze team show panic over business fallout from the 'It Ends With Us' promo drama. Partners like Kroger and Princess Cruises flagged concerns amid the growing backlash. This comes from documents in the now-settled lawsuit against Justin Baldoni. 🔥
Emails obtained by TMZ expose Blake Lively's team spiraling as 'It Ends With Us' backlash hit her alcohol brand, Betty Booze. On September 10, 2024, a team member emailed about a call with Kroger's SGWS VP, who said Betty Booze was just discussed and there's 'a negative taste in Kroger's mouth based on the [Blake Lively] interview (press) from the movie.' They warned of monitoring sales and expecting 'a negative sales impact,' asking what Lively would do 'to course correct and make things right with her audience.' The team member urged, 'We need to be proactive about this.' 👀
