Blake Lively's team emails reveal 'It Ends With Us' backlash impact

5 мая 2026

Newly uncovered emails from Blake Lively's Betty Booze team show panic over business fallout from the 'It Ends With Us' promo drama. Partners like Kroger and Princess Cruises flagged concerns amid the growing backlash. This comes from documents in the now-settled lawsuit against Justin Baldoni. 🔥

Emails obtained by TMZ expose Blake Lively's team spiraling as 'It Ends With Us' backlash hit her alcohol brand, Betty Booze. On September 10, 2024, a team member emailed about a call with Kroger's SGWS VP, who said Betty Booze was just discussed and there's 'a negative taste in Kroger's mouth based on the [Blake Lively] interview (press) from the movie.' They warned of monitoring sales and expecting 'a negative sales impact,' asking what Lively would do 'to course correct and make things right with her audience.' The team member urged, 'We need to be proactive about this.' 👀

Что говорят люди

X users react negatively to revelations in Blake Lively's Betty Booze team emails about backlash from 'It Ends With Us' promo drama, viewing the business fallout with partners like Kroger as self-inflicted due to tone-deaf marketing of a domestic violence film. Opinions criticize Lively's lack of accountability and express schadenfreude, with little sympathy shown.

She was going to try to use the consequences for her own actions against Justin in court? That’s very on brand.

— Shiny Happy Person (@HRH_SHP) 5 мая 2026 г.

Who is not shocked by this? This is who lively is. She never takes accountability for anything.

— TV & Movie Addict 🍿🦋 (@TVMovieAddict) 5 мая 2026 г.

How did you go from kissing Khaleesi ass & reporting BS to ACTUALLY reporting truth for once? Has the checks dried up from her PR team & @VancityReynolds? Color me shocked!

— AshleyW (@AshleyW3535) 5 мая 2026 г.

Spiraling? But I thought I thought she was shy and iNnOcEnT. Why would someone innocent spiral? Unless GASP she was NOT innocent and actually a lying, backstabbing, jezebel

— ☠️The Wrathful Proser🖋️ (@WrathfulProser_) 5 мая 2026 г.

Honestly, the "spiraling" was inevitable. You can’t market a movie about domestic violence like it’s a lighthearted rom-com/florist fantasy and not expect people to call it out. The disconnect was just too loud this time.

— 𝐖𝐄𝐁𝟑𝐒𝐀𝐋𝐕𝐀𝐆𝐄 (@Web3Salvage_) 5 мая 2026 г.

Источники

• https://www.tmz.com/2026/05/05/blake-lively-emails-show-spiral-over-it-ends-with-us-backlash/
• https://www.wesmirch.com/260505/p29
• https://www.wesmirch.com/260505/p28
• https://www.wesmirch.com/260505/p25
• https://www.filmfare.com/features/blake-lively-and-justin-baldoni-settle-lawsuit-over-it-ends-with-us-film-we-remain-firmly-83727.html