Fitbit Air launches as subscription-free Whoop rival

Google has released the Fitbit Air, a screenless fitness band priced at $100 that provides core tracking features without requiring a monthly subscription.

The device competes directly with Whoop by offering a one-time purchase model. Core functions like activity and sleep tracking work without extra fees, though an optional Google Health Premium plan adds AI coaching for $10 monthly.

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Vital Signals introduced the Signal Ring on Thursday, promising continuous blood pressure monitoring without a cuff or calibration. The $399 device targets users with hypertension through a finger-worn ring paired with an app.

Garmin has announced the Cirqa Smart Band, a screenless wearable for tracking health metrics. The device will be available to order starting July 24 for $200.

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