Fitbit Air é lançado como um rival do Whoop sem assinatura

O Google lançou o Fitbit Air, uma pulseira fitness sem tela custando US$ 100 que oferece recursos essenciais de monitoramento sem exigir uma assinatura mensal.

O dispositivo compete diretamente com o Whoop ao oferecer um modelo de compra única. Funções principais, como o monitoramento de atividades e sono, funcionam sem taxas adicionais, embora um plano opcional Google Health Premium adicione treinamento por IA por US$ 10 mensais.

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