Building on the initial surge after his April 12 Coachella headline set, Justin Bieber's U.S. on-demand streams continued climbing, reaching 30.9 million on April 14—his biggest day of 2026. This represents a 314% increase from early April. Headliners Sabrina Carpenter and Karol G also saw catalog gains.
Following Bieber's Coachella performance, which sparked a 'Bieberchella' buzz with Swag album tracks and surprise old songs played over YouTube videos, streams rose steadily. From 24.6 million on April 12 (previously reported), they jumped 20% to 29 million on April 13, then 7% more to 30.9 million on April 14, per early Luminate data. This trajectory marks Bieber's highest streaming days since July 2025. Sabrina Carpenter and Karol G, fellow headliners, experienced boosts in their catalogs amid the festival hype.
