4月12日のコーチェラでのヘッドライナー公演以降、ジャスティン・ビーバーの米国におけるオンデマンド再生数は上昇を続け、4月14日には2026年で最多となる3,090万回を記録した。これは4月初旬と比較して314％の増加となる。同じくヘッドライナーを務めたサブリナ・カーペンターやカロルGの楽曲カタログも再生数を伸ばしている。
YouTube動画内で自身のアルバム『Swag』の楽曲や懐かしい名曲が流れたことで「ビーバーチェラ（Bieberchella）」として話題を呼んだビーバーのコーチェラ公演後、再生数は着実に増加した。ルミネイトの速報データによると、再生数は4月12日の2,460万回から、13日には20％増の2,900万回、さらに14日には7％増の3,090万回へと跳ね上がった。この推移は、ビーバーにとって2025年7月以降で最も高いストリーミング実績を記録した日となった。また、同じくヘッドライナーのサブリナ・カーペンターとカロルGも、フェスティバルの盛り上がりの中でカタログ楽曲の再生数を大きく伸ばしている。
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Justin Bieber headlined the main stage at Coachella 2026 in Indio, California, on April 11, delivering a set heavy on tracks from his recent albums Swag and Swag II alongside surprise guests. He spent about 25 minutes sharing viral YouTube clips and early hits, drawing reactions from stars like Katy Perry and Zara Larsson. Bieber returns for the festival's second weekend on April 18.
Justin Bieber recorded his biggest streaming day of the year following his Coachella headline performance. U.S. streams of his music reached 24.6 million on April 12, according to Luminate data. Spotify reported a 250 percent global increase on the platform.
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The headliners of Coachella 2026's first weekend—Sabrina Carpenter, Justin Bieber and Karol G—saw significant gains on the Billboard 200 chart dated April 25. Bieber achieved a career high with seven albums on the chart simultaneously. The boosts followed their performances from April 10 to 12, according to data from Luminate.
The Michael Jackson biopic has triggered a major increase in streams for the singer's music catalog. Jackson's solo tracks achieved a new career high last week according to Billboard data. The film continues its strong box office run despite mixed reviews.
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Justin Bieber headlined Coachella's Weekend 2 on Saturday with surprise guests including Billie Eilish, SZA, Sexyy Red, Big Sean and Dijon. The set featured performances from his recent SWAG albums alongside early hits played over YouTube videos. Eilish joined during a rendition of 'One Less Lonely Girl,' a nod to Bieber's early fan traditions.
The IFPI Global Report 2026 reveals that global recorded music revenues surpassed $30 billion for the first time in 2025, marking the 11th consecutive year of growth. Revenue growth accelerated to 6.4%, driven by gains in Asia and strong performances in subscription streaming and physical formats.
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Hailey Bieber revealed a new chest-length blonde hairstyle on Instagram Stories and TikTok on April 3, marking a shift from her long-time bob. The change comes as preparation for the Coachella 2026 festival, where her husband Justin Bieber is set to headline. Her hairstylist described the look as featuring long wispy layers inspired by the early 2000s.