Smartphone screen showing WhatsApp Incognito Chat with AI, featuring encryption locks and privacy icons for a news article illustration.
Smartphone screen showing WhatsApp Incognito Chat with AI, featuring encryption locks and privacy icons for a news article illustration.
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Meta announces incognito chat for ai in whatsapp

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Meta is introducing Incognito Chat, a new mode for its AI assistant in WhatsApp that prevents even the company from accessing user conversations. The feature relies on end-to-end encryption and private processing technology. It will roll out gradually to users over the coming months.

Meta announced the feature Wednesday. Messages exchanged in Incognito Chat are handled in a secure environment that no one else can access, the company said. Conversations are not saved and disappear by default, so they cannot be used to train Meta's AI models.

Hvad folk siger

Initial reactions on X praise the privacy enhancements for Meta AI chats in WhatsApp, noting secure processing and disappearing messages, while some users express skepticism about trustworthiness and wish the feature had launched sooner.

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