Fashion brands are designing shirts specifically for women rather than relying on men's versions. The change appears on recent runways and in growing sales for specialized labels.
Designers now apply men's shirt construction and quality to women's bodies with adjusted fits. Olivia Villanti of Chava Studio noted that borrowed shirts often have sleeves that are too long and shoulders that do not align properly.
Collections from Givenchy, Fendi, Schiaparelli, Balenciaga, and The Row featured new collar and cuff details this season. Brands such as With Nothing Underneath reported sales that doubled year over year after refining button placement and shoulder shapes for women.
Founders including Pip Durell and Melissa Ventosa Martin cited demand for polished garments that serve as wardrobe staples. Trish Wescoat Pound of TWP described the shirt as a versatile piece that can be dressed up or down for multiple years.
Lizzie Owens of 6397 linked the interest to a broader preference for familiar items amid uncertainty about the future.