Designer Batsheva Hay has debuted her first dedicated bridal collection during New York Bridal Fashion Week. The line features ruffled, vintage-inspired gowns in fabrics like silk duchess satin and moiré. Hay presented the collection in her Upper West Side home to stylists, media, and friends.
Batsheva Hay, known for bold colors and prints, entered the bridal market with a collection stripped of color but retaining her signature ruffles and vintage silhouettes. Hay revealed she has customized ready-to-wear pieces for brides since launching her brand, often in ivory taffeta or lace. Reflecting on her 2012 wedding, where she wore her mother's vintage Mexican lace dress, Hay said she aimed to bring personality to bridal wear. 'It’s time to bring this energy to bridal,' she stated in an interview with Vogue. She collaborated with Michelle Copelman to adapt previous designs using elevated fabrics such as silk duchess satin, moiré, and silk jacquard, creating heirloom pieces with influences from the 1920s to the 1980s. The aesthetic emphasizes playfulness, relatability, and drama, focusing on silhouette, texture, and finishes like boning and petticoats. Hay hosted an intimate presentation in her Upper West Side apartment on the final day of New York Bridal Fashion Week. Attendees included bridal stylists, media figures such as Sally Singer, Lynn Yaeger, and Leandra Medine, who sipped Prosecco while three models tried on the outfits. Unlike many bridal lines, Batsheva's collection is available online immediately, with dresses priced from $1,300 to $5,500—more affordable than many luxury brands. Accessories include sheer capelets, ruffled trains, and lab diamond jewelry designed by Hay's husband, Alexei Hay. Hay described her ideal bride as someone seeking comfort with 'frou-frou' details, versatile for the full wedding season.