K-pop girl group Blackpink has hit 100 million subscribers on YouTube, becoming the first official artist channel to reach the milestone. The group achieved this roughly nine years and eight months after launching their channel in June 2016. YouTube presented Blackpink with a custom Red Diamond Creator Award to celebrate.
Blackpink's YouTube channel reached the 100 million subscriber milestone at around 7 p.m. on February 20, 2026. The channel currently hosts 648 videos, with total views surpassing 41.1 billion. According to YG Entertainment, 50 videos have garnered more than 100 million views each.
YouTube's official blog stated, "The dynamic female powerhouse that is Blackpink has earned international acclaim on YouTube with their mega hit songs and fierce performances." It added, "The group has continuously raised the bar on YouTube, pioneering new ways to connect with their fans."
Since launching the channel in June 2016, Blackpink became the first non-English-language artist to enter the top five for subscribers in July 2020. It overtook global pop stars including Ariana Grande, Eminem, Ed Sheeran, Marshmello, and Justin Bieber to claim the No. 1 spot worldwide in September 2021, a position it holds today.
The group has nine videos, including "Ddu-du Ddu-du" and "Kill This Love," in YouTube's Billion Views Club. It also accounts for three of the 10 most-viewed music videos within 24 hours of release. Guinness World Records recognizes Blackpink as the most-viewed band on YouTube.
The channel drew more than 3.3 billion views over the past year, fueled by anticipation for the group's third EP, "Deadline," set for release next Friday, February 27. Since uploading a video announcing the new release on January 15, the channel has gained roughly 10,000 new subscribers per day.
"On a platform that shapes global music trends, subscriber numbers are an indicator of a loyal fandom," YG said in a statement, adding that Blackpink's fan base continues to expand despite already being among the world's biggest acts.