Marathon Burger, founded by the late rapper Nipsey Hussle's brother, opened its newest spot in downtown Long Beach on Sunday. The event drew thousands of fans, with lines stretching for blocks. The restaurant partners with Snoop Dogg's family and offers classic fast-food items.
The grand opening of Marathon Burger at 245 Pine Ave., No. 110, took place on March 1, 2026, in downtown Long Beach. Founded by Samiel “Blacc Sam” Asghedom, the brother of the late Nipsey Hussle, the chain started as a Los Angeles burger spot with its flagship on Melrose Avenue. It has since expanded to Venice Beach and Canoga Park.
This new location marks a partnership with the Broadus family, including rapper Snoop Dogg and his son Cordell Broadus. The menu highlights wagyu smash burgers, wings, fries, and milkshakes, continuing the brand's focus on culturally rooted fast food.
Crowds gathered early, with thousands squeezing together outside the restaurant. Lines wrapped around the building for several blocks, and some waited more than five hours to enter. Blacc Sam pushed through the excited fans for a ribbon-cutting ceremony, joined by Snoop Dogg, who signed autographs along the way. Attendees like Jazz Ledbetter carried photos of Nipsey Hussle to honor his legacy during the event.
Photographers captured moments such as Blacc Sam clearing the interior temporarily and Snoop Dogg preparing to cut the ribbon. The opening brought music and energy to Pine Avenue, reflecting the brand's national recognition. For details on the location, visit marathonburger.com.
The event underscores Marathon Burger's growth beyond Los Angeles, blending community ties with popular cuisine.