Marc Jacobs Beauty has returned to shelves with a fresh lineup of makeup products five years after the original line closed. The relaunch features updated packaging and formulas aimed at bringing playfulness to daily routines. Products went on sale following the designer's Spring 2026 runway show.
The brand originally launched in 2013 and shut down in 2021. Its revival draws inspiration from the Memory Loss collection, with models wearing pastel shadows, plush lips, and flushed cheeks. Marc Jacobs noted that joy and pleasure remain central, hoping the items add play to everyday makeup use. He described the packaging as blending femininity with mischief, featuring metallic balloon details sketched like his fashion collections. Product names take an ironic tone to counter the sweet aesthetic, such as Heart On lipstick and Born Star eyeshadow.