A new rumor about Xbox's next-generation console has raised alarms about the brand's viability. TechRadar suggests that if the rumor proves true, it could severely damage Xbox's position in the console market. The speculation centers on decisions that might undermine the company's hardware strategy.
TechRadar published an article on October 28, 2025, titled 'Xbox is about to put the nail in its own coffin as a console brand if this latest next-gen console rumor is legitimate.' The piece expresses strong concern over Microsoft's gaming division, questioning, 'Xbox, what on earth are you doing?'
The rumor, though not detailed in the available source excerpt, implies a strategic misstep in the development of the next Xbox console. This comes amid ongoing shifts in Microsoft's gaming approach, including a focus on multi-platform releases and cloud gaming services like Xbox Game Pass. Critics argue that prioritizing software and subscriptions over dedicated hardware could erode Xbox's identity as a console maker.
No specific details on the rumor's content—such as hardware specs, release dates, or pricing—were provided in the source. The article's tone highlights broader industry worries about console wars, with competitors like Sony's PlayStation maintaining strong hardware loyalty. Microsoft has not commented on the rumor, leaving its legitimacy uncertain. This development underscores the challenges facing traditional console brands in an era of digital distribution and cross-platform play.