The PSD began airing TV ads on Saturday aimed at female voters. Senator Mara Gabrilli reinforces Ronaldo Caiado's slogan of a heavy hand against women aggressors in the video.
The party's ads began airing on Saturday and focus on the female electorate. They were guided by a Datafolha poll showing that 61% of Brazilians consider violence against women the most serious crime in the country.
Gabrilli highlights in the video the oversight work of the Plano de Combate ao Feminicídio. She criticizes the federal government and stresses the need to turn announcements into public policies.
The senator is expected to run for state deputy at the end of her eight years as senator.