Realistic illustration of Sony executive facing Bungie financial loss with game references.
Realistic illustration of Sony executive facing Bungie financial loss with game references.
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Sony reports $765 million loss on bungie amid marathon issues

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Sony has taken a major financial hit on its bungie acquisition, recording an impairment loss of roughly $765 million for the fiscal year. The charge stems from underperformance by destiny 2 and the new extraction shooter marathon.

During its earnings call, sony cfo lin tao noted that bungie’s title portfolio fell short of expectations. This led to a full impairment of fixed assets except goodwill, with the total downgrade on the original $3.6 billion acquisition reaching $765 million. Marathon launched on march 5 and earned strong reviews, including a metacritic score of 82 and over 90 percent positive steam ratings. However, player counts remain low, hovering between 10,000 and 15,000 concurrent users on steam.

What people are saying

Users reacted with disappointment and memes about Sony's $765M impairment loss on Bungie, blaming Marathon's low engagement and Destiny 2's decline, while others defended the game citing its Metacritic score, Steam reviews, and Sony's commitment to ongoing support, noting Destiny's monetization issues as a bigger factor and questioning if the loss is solely Marathon's fault.

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Illustration of Marathon game's player count crash post-launch amid bugs and monetization criticism.
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Marathon launch sees sharp player drop amid bugs, monetization criticism

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One day after Bungie's sci-fi extraction shooter Marathon launched on March 5, 2026, Steam concurrent players peaked near 90,000 but fell over 50% within 24 hours, fueling community concerns. Criticism targeted the $10 premium battle pass and store prices, alongside day-one exploits and delays, though artist Fern 'Antireal' Hook is now credited.

Bungie's Marathon extraction shooter reportedly cost over $200 million to develop, with sources indicating the figure likely exceeds $250 million excluding post-launch expenses. Steam player numbers have fallen 68 percent from launch peaks, yet team morale at the studio remains strong. Developers have affirmed commitment to the game's long-term support.

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Video game analyst Rhys Elliott of Alinea Analytics estimates that Bungie's Marathon has sold around 1.2 million copies worldwide, generating $55 million in revenue excluding microtransactions. Steam accounts for the majority of sales at 800,000 copies, far ahead of PlayStation 5's 217,000 and Xbox Series X/S's 133,000. The game retains about 380,000 daily active users despite some early player drop-off.

Bungie has outlined its long-term story vision for the live-service extraction shooter Marathon, with creative director Julia Nardin emphasizing player influence and ensuring every season serves as an entry point for new players. Season 2 launches in early June amid positive updates and review praise.

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Following its launch, Bungie's Marathon Server Slam beta has drawn massive interest, peaking at 143,621 concurrent players on Steam in its first 24 hours. The free cross-platform test, running until March 2 ahead of the March 5 release, continues to highlight strong gunplay amid divided aesthetic opinions.

Sony Interactive Entertainment is shutting down Bluepoint Games, the studio behind acclaimed PlayStation remakes, just five years after acquiring it. The closure, announced in an internal memo from co-CEO Hermen Hulst, cites rising development costs and industry challenges. The Texas-based team, known for Demon’s Souls and Shadow of the Colossus, will cease operations next month.

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Microsoft's Xbox hardware revenue fell 33 percent year-on-year in Q3 FY2026, despite overall company revenue rising 18 percent to $82.9 billion. Gaming revenue declined seven percent, prompting Xbox leaders to pledge renewed focus on core fans. The firm recently cut Game Pass prices in response to customer feedback.

 

 

 

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