The East African Tea Trade Association has announced strengthening of the tea sector across Africa due to solid strategies. Chairman Abdi Kadir Hussein stated the sector has made important strides despite ongoing challenges. The annual meeting concluded on November 27 in Nairobi.
The East African Tea Trade Association (EATTA) has announced significant growth in Africa's tea sector, led by Kenya in production and sales of black tea. This stems from strategies such as member countries' policies, infrastructure adoption, and technology to access markets. Chairman Abdi Kadir Hussein, speaking at the 2025 annual meeting held on November 27 in Nairobi, said the sector has succeeded through sustainable farming, sales policies, and value-adding technology.
"This mainly results from strategies put in place for sustainable tea farming, sales policies, and innovative technology to add value," Hussein indicated. Policies from countries like Kenya have boosted production, improved quality, and expanded farmers' access to international markets. "Tea remains a pillar of our economy and a driver of community development, rural progress, and poverty reduction," he added.
The sector contributes 2% to Kenya's Gross Domestic Product and 23-24% of foreign exchange earnings, employing thousands. However, it faces challenges including climate change impacts, declining international prices, rising production costs, and competition from other nations. Hussein noted that shifts in consumer tastes, especially for specialty teas, have affected traditional producers but opened new opportunities, particularly for high-quality, ready-to-drink teas appealing to youth.
The African Continental Free Trade Area (AfCFTA) presents major opportunities for agricultural trade. "Partnerships, value addition, and focus on sustainable quality will strengthen Africa's position in the global tea market," Hussein said. CEO George Omuga highlighted 2025 achievements, including Mombasa Tea Auction sales reaching 84% from 51% in 2024. KTDA's East Rift Valley branch and Rwanda led with average prices of $2.98 and $2.92. Sold volume dipped slightly to 410 million kg from 445 million, due to clearing old stocks.
EATTA successfully blocked a Sh375 cleaning fee, collaborated with Kenya Revenue Authority on taxes, removed duties on packaging equipment, and reduced port fees. The association gained 32 new members, partnered with DTB bank, and resolved 98% of member issues promptly. Regional ties strengthened with Uganda Tea Association, Sri Lanka stakeholders, and aid in releasing stuck cargo at Port Sudan.