La MLB anuncia iniciativas para los aficionados por el semiquincentenario de Estados Unidos

Major League Baseball presentó el martes una serie de esfuerzos para involucrar a los aficionados con motivo del 250º aniversario del país. Las iniciativas destacan el papel duradero del béisbol en la cultura estadounidense a través de marketing, eventos y actividades comunitarias.

Major League Baseball anunció los planes para celebrar el semiquincentenario. Los esfuerzos incluyen una nueva campaña nacional de marketing, actividades del 4 de julio en autocines y una serie de contenido digital que explora historias de béisbol de cada estado. También se llevará a cabo un desfile de estrellas (All-Star Red Carpet Show) en el Independence Mall de Filadelfia.

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