Tommy Hilfiger and the Cadillac Formula 1 Team have launched an official fanwear collection ahead of the American team's 2026 debut in the championship. The line features replica kits and apparel blending racing aesthetics with preppy style. This partnership highlights the fusion of fashion and motorsport as Cadillac prepares for its entry into Formula 1.
On February 5, 2026, Tommy Hilfiger announced a multi-year partnership with the Cadillac Formula 1 Team, serving as the official apparel partner and lifestyle sponsor. The deal, inked in June 2025, includes team kits with the Tommy Hilfiger logo on cars, driver suits, and helmets. The initial fanwear collection, launched to coincide with the partnership reveal, offers replica versions of team gear such as driver caps, T-shirts, polos, hoodies, gilets, and varsity jackets. These items feature a palette of red, white, and black with metallic chrome accents, using moisture-wicking fabrics for versatility. Prices range from $39.99 for T-shirts and caps to $259.99 for standout pieces like a unisex black replica crew hoodie and a black full-snap varsity bomber jacket. Available in sizes from XXS to XXL, the collection is sold on tommy.com, in Hilfiger stores, and select wholesalers.
Lea Rytz Goldman, global brand president at Tommy Hilfiger, stated: "This collection celebrates the TOMMY HILFIGER brand’s legacy in Formula 1 and the sport it has become today. For decades, Tommy has brought fashion into sport and entertainment, and Formula 1 is now a major cultural force where we show up in a unique way. Partnering with the Cadillac Formula 1 Team allows us to create prep classics that are confident, collectible and made for fans."
Cassidy Towriss, chief brand advisor at the Cadillac F1 Team, added: "This collaboration brings together two iconic American brands with a shared belief in design, performance and cultural relevance. Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated, and true to the identity we’re building. The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the Cadillac Formula 1 Team takes shape on and off the track."
Tommy Hilfiger himself commented: "This collection takes our heritage in motorsport and translates it into pieces you don’t just wear trackside, you live in day to day. The fanwear collection is designed to be versatile, blending team pride with personal style and bringing Classic American Cool into a new contemporary space."
The Cadillac team, featuring drivers Sergio Pérez and Valtteri Bottas, will debut in 2026 as the first new entrant in over a decade. Additional limited-edition drops are planned throughout the season, including city-specific items for races in Miami, Austin, and Las Vegas. Cadillac's 2026 livery will be unveiled in a TV advert during the Super Bowl on February 8, followed by pre-season testing in Bahrain from February 11-13, ahead of the season opener in Australia on March 8.
