Digital banks test telecom moves to boost customer loyalty

Neobanks are venturing into telecommunications by considering their own mobile networks. This strategy aims to keep restless customers engaged within merged financial and mobile ecosystems. The trend could define the industry by 2026.

Digital banks, often called neobanks or challenger banks, are exploring entry into the telecom sector as a way to enhance customer retention. According to a TechRadar analysis published on October 18, 2025, these institutions are testing whether owning mobile networks can finally secure loyalty from users who frequently switch services.

The article highlights the merging of financial and mobile ecosystems, suggesting that neobanks' move into telecom represents a strategic pivot. 'Will challenger banks start to launch their own mobile networks to keep their customers happy? This may well be a defining trend in 2026,' the piece questions, framing it as a potential industry shift.

No specific launches or companies are detailed yet, but the focus is on the broader implications for customer happiness and loyalty in an increasingly integrated digital landscape. This development follows ongoing efforts by digital banks to diversify beyond traditional finance.

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