Marni creative director Meryll Rogge and CEO Stefano Rosso spoke about the Italian label's direction during a discussion at the Vogue Business Global Summit in Chantilly, France.
The pair addressed the brand's focus on women's ready-to-wear and its roots in founder Consuelo Castiglioni's vision. Rogge, who joined in a recent creative reset at the OTB-owned house, highlighted her connection to Marni since buying shoes with her first paycheck in 2008 at Marc Jacobs.
Industry leaders met at the Château du Chantilly near Paris for the two-day Vogue Business Global Summit. Discussions focused on luxury retail, AI applications, and emerging growth markets amid ongoing industry changes.
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Designer Meryll Rogge presented her Spring 2027 ready-to-wear collection and launched an e-commerce site at the Belgian ambassador’s residence in Paris. The move follows her win of the ANDAM Prize last year, which funded the online channel after operating solely through wholesale.
Designers presented Resort 2027 collections with an emphasis on everyday functionality paired with romantic details and rich textures. The season avoided strong narratives in favor of material-driven designs and versatile wardrobe staples.
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Creative director Emilie Martinsen-Kønigsfeldt has steered By Malene Birger toward a polished and feminine direction in the resort 2027 collection. She described the line as a little bit retro, focusing on classic shapes updated with sensual details.