Microsoft is exploring a more affordable subscription tier for Xbox Cloud Gaming, decoupling it from the expensive Game Pass Ultimate plan. This potential change, hinted at by Xbox executive Jason Ronald, aims to broaden access amid competition from services like Nvidia's GeForce Now. Details remain preliminary, building on long-standing rumors of cloud-only options.
Current Xbox Cloud Gaming Access
Xbox Cloud Gaming is currently bundled exclusively with the Xbox Game Pass Ultimate subscription, which costs $17.99 per month. This setup requires users to pay for additional features like console and PC game downloads, creating a barrier for those interested only in streaming.
Executive Insights
Jason Ronald, Vice President of next generation at Xbox, discussed potential expansions during a recent podcast. He stated, “this opens up the possibility to make it much more affordable and accessible to more players,” and referenced “new ways to access the cloud.” These comments suggest an incoming standalone, lower-priced plan focused solely on cloud streaming.
Competitive Landscape
The proposed shift responds to rivals like Nvidia's GeForce Now, praised for superior image quality and lower latency. GeForce Now offers tiered pricing, including a free ad-supported option, contrasting Xbox's all-in-one model. Rumors of a cloud-only Xbox tier or even an ad-supported free version have persisted for years, indicating Microsoft's strategic pivot to grow its user base.
Broader Implications
By offering a cheaper entry point, Microsoft could position Cloud Gaming as a gateway to its Game Pass ecosystem, emphasizing price and access to its extensive library. While no exact pricing or launch date has been confirmed, this aligns with efforts to compete more aggressively in the streaming market.