Brioni presented its Spring 2027 menswear collection on June 20 with a focus on customization and softer tailoring. The show highlighted the brand's new Brioni Maestria services and drew from the colors and architecture of Rome.
The presentation centered on Brioni Maestria, which combines personalization, made-to-measure and made-to-order options across tailoring, shirts, knitwear, footwear and leather goods. Fabrics included nearly half that were developed exclusively by the house.
Designers used a palette drawn from Rome, featuring Rosso Roma, eucalyptus green, slate gray, travertine beige, column white, ochre, Trevi blue, midnight blue and coral. Shoulders appeared deconstructed or half-constructed, while trousers were relaxed and the Plume construction was shown in a fully lined version with double-pleat trousers.
Sportswear elements traced back to the house's 1952 catalogue appeared alongside tailoring. These included a suede blouson with a shirt collar, a Vagabond overshirt blending cashmere and suede, an unlined Sahariana jacket and a lightweight wool Travel Jacket with alligator-patterned nubuck details.
Brioni, acquired by Kering in 2011, has long served global decision-makers with hand-tailored suits produced at its sites near Penne, Abruzzo.