Alpine has announced that Gucci will serve as its title sponsor starting in 2027. The team will compete as Gucci Racing Alpine after its current agreement with BWT ends.
Alpine made the announcement on Wednesday. The multi-year deal will see the team change its livery to Gucci colors, moving away from its current blue and pink scheme. Former Alpine CEO Luca de Meo, now leading Gucci's parent company Kering, played a key role in arranging the partnership.